MCN | Middle East Communications Network MENAT has expanded its data and #AI capabilities by integrating Acxiom into its Interact platform, aiming to elevate personalised marketing and campaign performance across the region. The move reinforces MCN’s leadership in MENAT’s data-driven marketing ecosystem, offering brands advanced targeting, smarter audience insights, and measurable growth outcomes.
Ghassan Harfouche, CEO of MCN MENAT, said, “The MENAT region is at a pivotal moment of data-led transformation, presenting unique opportunities for brands. Acxiom’s expansion allows us to super-charge our world-class data and technology capabilities, helping clients drive smarter targeting, optimize campaigns, and unlock measurable business results.”
Karthik Kumar, Managing Director at Acxiom MENAT, added, “Data is the cornerstone of modern marketing. Leveraging Acxiom’s capabilities, we enable clients to accelerate their data maturity, delivering highly personalised campaigns that drive tangible impact.”
Alex Pym, CEO International at Acxiom, noted, “Our expansion into MENAT goes beyond supporting global client ambitions; it contributes to the region’s vibrant, data-driven future. By combining privacy-conscious practices with AI-powered solutions, we empower brands to unlock new opportunities for growth and connection in an increasingly competitive landscape.”
This strategic collaboration positions MCN and Acxiom at the forefront of AI-enabled marketing innovation in MENAT, bridging technology, data insights, and personalised customer engagement to redefine the region’s marketing landscape.
