Pantone, the global authority on colour, has partnered with Microsoft to unveil its AI-powered Palette Generator, a groundbreaking tool built on Azure OpenAI Service. Integrated within Pantone Connect, the new platform allows designers to instantly generate colour palettes informed by AI-driven insights, trend analytics, and contextual inspiration, revolutionizing how creativity meets technology.
The Palette Generator aims to streamline the design process, helping creatives discover fresh colour combinations faster while maintaining alignment with Pantone’s renowned colour standards. This innovation bridges art and science giving designers, marketers, and product developers a powerful edge in translating ideas into visual identity.
Kathleen Mitford, Corporate Vice President, Global Industry Marketing at Microsoft, said,
“Pantone is showing the world what it means to lead with AI, transforming an industry long grounded in physical design. Together, we’re accelerating design workflows with Azure OpenAI and showcasing how AI can unlock new levels of creativity, productivity, and innovation across every industry.”
Sky Kelley, President, Pantone, added,
“For over 60 years, Pantone has empowered creatives to confidently make colour-critical decisions. By collaborating with Microsoft, we wanted to create a tool that helps jumpstart the research, discovery, and inspiration phase of design, allowing users to integrate colour and trend data efficiently as they bring their visions to life.”
The partnership reflects a broader trend where AI augments human creativity, positioning Pantone and Microsoft at the forefront of the next evolution in digital design and content innovation.
