After a competitive multi-agency pitch, PHD India has been appointed to manage the integrated media strategy, planning, and buying for Marico Limited, covering iconic brands such as Parachute, Saffola, and Beardo. The partnership ends Madison’s two-decade stewardship, signaling Marico’s renewed focus on data-led, innovative media strategies to deepen consumer engagement and drive business growth.
Akash Banerji, Executive Vice-President at Marico Limited, said:
“As Marico sharpens its focus on innovation and consumer-centricity, our media strategy is pivotal to forging meaningful audience connections and translating insights into cultural impact. Modern media planning demands sophisticated approaches to navigate complexity and deliver tangible results.”
Monaz Todywalla, CEO of PHD India, added:
“Partnering with a legacy brand like Marico is both a privilege and a responsibility. Together, we aim to unlock new possibilities for growth, building on Marico’s remarkable journey with fresh energy, strategic depth, and innovative media solutions.”
Kartik Sharma, Group CEO, Omnicom Media Group India, noted:
“This partnership reflects PHD India’s commitment to strategic innovation and media intelligence. Marico’s legacy aligns perfectly with our philosophy of delivering transformative business outcomes in a rapidly evolving marketing landscape.”
This collaboration sets the stage for next-generation media planning that blends insight-driven strategy with innovation, aiming to elevate Marico’s brands and create meaningful, measurable impact across India’s consumers.
