Amazon Ads has launched its AI-powered Video Generator in India, enabling advertisers to instantly transform product listings into high-quality video ads. The new tool aims to simplify campaign creation, boost creative agility, and make video advertising more accessible for brands of all sizes from startups to large enterprises.
Kapil Sharma, Director at Amazon Ads India, said, “At Amazon Ads, we develop AI products that solve real problems for customers. In India, many advertisers especially small and medium-sized businesses have told us about the challenges of creating compelling video content. Video Generator addresses this directly by enabling advertisers to transform a single product image into sophisticated video options. This innovation democratizes access to video advertising and helps brands tell their stories more effectively.”
Sohrab Khanda, Chief Online Business Officer at Glen Home and Kitchen Appliances, shared, “As a growing brand, creating quality video content for each product launch was always a challenge. Amazon Ads’ Video Generator has transformed our approach completely. What used to take weeks of production can now be done in minutes, allowing us to test multiple creative versions and optimise campaigns in real-time.”
The launch underscores Amazon’s increasing focus on AI-driven advertising, empowering Indian brands to scale efficiently with data, creativity, and automation at the core of their marketing strategies.
