Global communications firm Bacchus Agency has announced the opening of its new Riyadh office, marking its seventh global location and a significant milestone in its GCC expansion strategy. The move aligns with Saudi Arabia’s Vision 2030, targeting growth in real estate, hospitality, and technology sectors.
As part of this expansion, Tarek ElMoukachar joins as Senior Partner and Co-Founder of Bacchus Agency KSA, bringing deep regional expertise and a proven record in driving strategic communications for leading brands across the Middle East.
Co-Founder Anouschka Menzies said:
“Having worked extensively in the Kingdom, we are delighted that Tarek joins Bacchus to lead our local team alongside Fiona. Tarek brings a wealth of expertise from his previous roles, already driving major campaigns for some of the region’s most pioneering developments, hospitality brands, and corporate entities.”
Tarek ElMoukachar added:
“After working with the incredibly talented Bacchus team in my previous role, I’m immensely looking forward to this next chapter of growth and expansion. Bacchus Agency’s global reach and deep understanding of influential communities present an incredible opportunity to bring world-class expertise and service to the region.”
With this launch, Bacchus strengthens its position as a strategic communications powerhouse in the Middle East, committed to connecting global brands with the region’s rapidly evolving markets.
