Netflix India has appointed Vamsi Murthy as Senior Director and Head of Marketing, marking a key leadership addition as the streaming giant sharpens its focus on brand storytelling and subscriber growth in India.
Murthy, formerly with JioStar, brings a strong track record across Hotstar+, ZEE5, BookMyShow, and Myntra, where he led high-impact, full-funnel campaigns that combined brand building with data-driven marketing ROI. His appointment reinforces Netflix’s commitment to deepening cultural resonance and audience engagement in one of its fastest-growing markets.
Vamsi Murthy shared:
“Thrilled to join Netflix to lead the Marketing charter in India. Looking forward to partnering with some of the best creative minds as we shape what’s next. Here’s to stories that connect, entertain, and inspire the Netflix way.”
As India’s streaming landscape matures, Netflix continues to invest in localized content, consumer insight-driven storytelling, and brand innovation, positioning itself to capture the next wave of digital entertainment growth.
