In a move that signals the rising momentum of India’s oral beauty and wellness market, Fang Oral Care has raised ₹10 crore from Honasa Consumer Ltd., the powerhouse behind brands like Mamaearth, The Derma Co., Aqualogica™, Dr. Sheth’s, BBLUNT, Staze Beauty, and Luminéve. This investment marks a pivotal milestone for Fang as it gears up to scale its whitening-led, science-backed oral care portfolio and expand its reach across digital-first consumers.
Founded by Ankit Agarwal, Ashutosh Jaiswal, and Jitendra Arora, Fang Oral Care has rapidly emerged as a brand redefining oral hygiene with a beauty-centric approach. At a time when consumers are actively seeking products that blend efficacy with aesthetics, Fang is positioning itself at the intersection of oral health, cosmetic care, and modern lifestyle needs.
The infusion of capital will allow Fang to enhance its research and product innovation, strengthen its clinical-backed formulations, and broaden its digital distribution footprint especially across marketplaces and direct-to-consumer platforms. With India’s oral care sector evolving beyond basics, the brand aims to create a new category narrative where oral beauty becomes aspirational, accessible, and rooted in science.
Speaking about the investment, Varun Alagh, Chairman, CEO & Co-Founder of Honasa Consumer Ltd., highlighted the strong founder-market fit and Fang’s clarity of purpose. He emphasized that Fang’s innovative lens and category depth make it a natural fit within Honasa’s growing ecosystem of purpose-led brands. According to him, the team brings a rare blend of expertise and vision capable of reshaping the oral care landscape.
Echoing this sentiment, Ashutosh Jaiswal, Co-Founder of Fang Oral Care, noted that the partnership with Honasa goes far beyond capital. With Honasa’s proven experience in building scalable, digital-first brands, Fang sees this collaboration as a strategic alliance built on shared values, innovation, and a commitment to impact-driven beauty and wellness.
As Fang embarks on its next chapter, the partnership with Honasa places the brand on a strong trajectory to disrupt the market elevating oral care from a daily routine to a science-backed beauty ritual embraced by the new-age consumer.
