Publicis Media has taken a decisive step in reshaping India’s media landscape with the launch of Spark Foundry India, a new entity built on an AI- and data-led operating model designed to unify brand building, performance, and commerce under a single, future-ready framework. The move marks a significant milestone for the network as it doubles down on integrated media capabilities to meet the evolving needs of advertisers in an increasingly dynamic, technology-driven market.
At the centre of this new chapter is the appointment of Niti Kumar as CEO of Spark Foundry India. With a strong track record in agency leadership, transformation mandates, and high-impact media strategy, she is set to steer the new entity into a phase of accelerated growth and innovation. Her mandate reflects Publicis Media’s ambition to bring sharper strategic thinking, deeper integration, and next-generation solutions to clients across categories.
The broader leadership ecosystem has also been strengthened to fuel this transformation. Industry veterans Jai Lala, Rathi Gangappa, and Ravi Bhaya have all taken on expanded responsibilities further integrating Publicis Media’s offerings across growth, strategy, client leadership, and delivery. Their combined experience serves as a powerful foundation for scaling the network’s capabilities across AI, analytics, performance marketing, and commerce-driven brand ecosystems.
Welcoming the leadership appointments, Lalatendu Das, CEO of Publicis Media South Asia, emphasised the importance of building teams that can drive integrated, future-focused media solutions. He noted that leaders like Niti Kumar and Ravi Bhaya bring exceptional expertise in accelerating growth and building high-performing teams, while the newly expanded mandates for Jai Lala and Rathi Gangappa will play a pivotal role in deepening client partnerships and unlocking new avenues for innovation.
Echoing this momentum, Anupriya Acharya, CEO of Publicis Groupe South Asia, highlighted how Publicis Media has consistently delivered double-digit growth for a decade, positioning India as a vital hub for talent, innovation, and advanced media solutions within the Groupe’s global ecosystem. She called the launch of Spark Foundry India a natural progression in strengthening the network’s strategic direction and its commitment to measurable impact.
With Spark Foundry India, Publicis Media is not simply adding a new agency it is signalling the future of integrated media delivery in India. By anchoring its model in AI, data, and outcome-driven creativity, the company is preparing brands to compete in a world where intelligence, speed, and meaningful consumer connections define success.
