Tuesday, November 18, 2025

Fujitsu and Amazon Web Services (AWS) Japan Unveil GenAI Business Lab

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Fujitsu and Amazon Web Services (AWS) Japan have joined forces to launch the GenAI Business Lab, a pioneering initiative designed to help Japan’s retail and service sectors adopt generative AI at speed and scale. The lab enables enterprises to explore 90-day proof-of-concepts (PoCs), modernize legacy systems, and develop scalable new revenue models, blending Fujitsu’s deep industry expertise with AWS’s powerful AI technology stack.

This collaboration addresses the growing demand for practical, operational AI solutions that drive measurable business impact. By integrating generative AI into day-to-day workflows, companies can accelerate innovation, improve efficiency, and unlock untapped value across customer engagement, supply chains, and service delivery. The lab also offers a structured approach for enterprises to experiment, iterate, and scale AI initiatives safely and effectively, reducing the complexity and risk typically associated with advanced technology adoption.

Executives in Japan’s retail and service industries now have access to a dedicated innovation ecosystem, combining Fujitsu’s strategic insights and sector-specific know-how with AWS’s technical capabilities. The initiative positions businesses to maximize AI-driven opportunities, stay competitive in a rapidly evolving market, and accelerate their digital transformation journeys.

With this launch, Fujitsu and AWS Japan reinforce their commitment to driving AI-led growth, helping companies leverage generative AI not just as a technology, but as a strategic tool to transform operations, enhance customer experiences, and create new revenue streams.

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