The partnership between Admatazz and BrandMusiq marks a meaningful shift in how sonic branding will be deployed in India’s digital ecosystem. While most brands reserve sonic identities for big-budget campaigns or high-impact TVCs, this collaboration aims to extend those sonic cues into the daily cadence of digital content where attention is shorter, formats are faster, and differentiation is harder.
Why This Partnership Matters
BrandMusiq has long shaped some of India’s most recognisable sonic assets — from HDFC Bank’s MOGO® to Mastercard’s global sonic identity. But these cues rarely permeate the flood of reels, performance ads, social edits and creator-led content that now dominate brand–consumer interaction.
Admatazz brings exactly this: a digital-first, format-centric execution engine that knows how to adapt brand assets into the high-volume, always-on content machine.
Together, they close a fundamental gap:
sonic branding existed, but wasn’t consistently deployed across the channels where consumers spend 90% of their daily screen time.
The Science Behind It
Modern brand-building frameworks agree: strong brands win on distinctive memory structures.
And audio unlike visuals enters long-term memory faster, often within milliseconds. This is why Mastercard, Netflix, and Disney lean heavily on sonic cues.
Integrating these cues into high-frequency formats like reels, shorts and UGC edits ensures brands build faster recall, more consistent identity, and higher distinctiveness in crowded feeds.
What Leaders Say
Admatazz Founder Yash Chandiramani highlights the opportunity to “make brands sound unmistakably themselves” across all digital formats moving from visual consistency to sonic distinctiveness.
BrandMusiq’s Rajeev Raja emphasises the need to take sonic assets “beyond big films and into everyday earpoints,” unlocking their full potential through scale and repetition.
The Strategic Upshot
This collaboration marks the next evolution of content branding:
from logos → to visual kits → to sonic signatures in every micro-format.
With brands producing hundreds of pieces of content every month, sonic assets may become one of the most efficient ways to build recognition in a cluttered attention economy.
