Maruti Suzuki’s ₹2 crore investment for a 7.84% stake in Ravity Software Solutions is far more than a routine startup bet it reinforces the company’s shift into data-driven, software-centric mobility, a direction defining the next decade of automotive innovation. For India’s largest automaker, owning the customer experience increasingly depends on owning the intelligence layer behind connected and autonomous mobility.
Why This Move Matters
Ravity, founded in 2022, builds AI-driven analytics for connected, EV, autonomous and ICE vehicles, with a heavy emphasis on real-time data interpretation. This aligns perfectly with the global shift toward vehicles becoming rolling data platforms, generating insights that shape diagnostics, safety, performance, personalisation and after-sales engagement.
For Maruti Suzuki, whose customer base spans tens of millions across diverse markets, such analytics aren’t just operational add-ons — they’re the foundation for the next era of predictive maintenance, personalised services and lifecycle engagement.
The Strategic Fit
Through its Innovation Fund, Maruti Suzuki is deliberately tapping agile, specialised startups to co-create tech solutions instead of building everything in-house. Ravity fits this mould: small, fast, and deeply focused on AI and mobility intelligence.
Managing Director & CEO Hisashi Takeuchi emphasises “open innovation,” signalling a future where Maruti collaborates more deeply with tech-first partners to enhance ownership experience, not merely hardware. This is in line with its ongoing efforts since 2019 to foster a startup ecosystem a quiet but important evolution for a company often viewed as traditionally manufacturing-led.
What Ravity Gains
For Ravity, the association is transformative. Founder Vikas Rungta calls it a testament to Maruti Suzuki’s “forward-thinking mindset” and he’s not wrong. The startup gains access to scale, data, and real-world deployment scenarios that would otherwise take years to build. The complementary strengths Maruti’s massive footprint and Ravity’s AI agility position the partnership to build solutions with impact at national scale.
The Broader Industry Signal
The investment reflects a larger shift across the automotive world:
hardware dominance is giving way to software intelligence as the primary value driver.
Maruti’s third startup investment shows its understanding of the new competitive battleground: data, insights, connected services, and customer experience not just engineering or distribution. As India accelerates into EVs, advanced connectivity and mobility services, such AI-led collaborations will define who stays relevant.
