The Board of Control for Cricket in India (BCCI) has strengthened the commercial blueprint of the TATA Women’s Premier League with a fresh ₹48 crore infusion through new partnership deals for the 2026–27 cycle. ChatGPT, Kingfisher, and Bisleri join as key partners, while CEAT renews its commitment building a sponsorship roster that mirrors the WPL’s rapid rise in cultural relevance, audience engagement, and brand magnetism.
This is more than a revenue win.
It signals the WPL’s transformation into a premium, future-facing sports property that global and Indian brands increasingly want to align with.
Why These Partnerships Matter: WPL Is Entering Its Commercial Acceleration Phase
In just a few seasons, the WPL has moved from being a promising experiment to a powerful commercial engine for women’s cricket. The new deals highlight three major shifts:
1. AI, FMCG & Beverage Giants Are Now Betting Big on Women’s Sport
With partners ranging from ChatGPT to Kingfisher to Bisleri, the WPL is diversifying its categories pulling in tech innovators, legacy beverage houses, and trusted consumer brands.
This mix builds:
- stronger fan engagement opportunities
- multi-platform storytelling
- broader reach across demographic segments
2. Renewals Show Long-Term Confidence
CEAT’s renewal underscores sustained brand belief.
Brands don’t renew unless they see:
- consistent ROI
- growing fan affinity
- rising media value
The WPL is delivering all three.
3. The WPL Is Becoming a Cultural Force
Women’s cricket is no longer riding on borrowed relevance.
It is building its own identity and brands want early stakes in that growth arc.
Leadership Signals: Expanding Footprint, Expanding Vision
BCCI President Mithun Manhas said:
“The confidence shown by leading Indian and international brands is a strong endorsement of the WPL’s remarkable growth.”
This isn’t just validatio it’s positioning.
The BCCI wants to elevate the WPL as one of the world’s most valuable women’s sporting properties, not simply a domestic league.
Honorary Secretary Devajit Saikia added:
“From AI to beverages to consumer brands, the diverse mix will shape fan experience and support women’s cricket.”
This reflects a strategic shift:
Brand partnerships aren’t just sponsors they’re ecosystem builders.
The Bigger Picture: Women’s Sports Are Becoming Commercial Powerhouses
Globally, women’s sports are entering their high-growth phase.
The factors driving this transformation include:
- rising viewership
- stronger social engagement
- increasing advertiser demand
- higher valuation of women’s sports media rights
The WPL sits at the intersection of all these trends and the ₹48 crore partnership milestone accelerates its positioning as a top-tier property for sponsors with long-term vision.
The TATA WPL’s latest partnerships reinforce its status as one of the most commercially attractive and culturally influential women’s leagues in the world.
A growing roster of global brands.
A sharp commercial strategy.
A rising fan base.
And a league rapidly shaping the future of women’s cricket.
The WPL isn’t just scaling it’s setting new benchmarks for what women’s sports can achieve in India and beyond.
 has strengthened the commercial blueprint of the TATA Women’s Premier League with a fresh ₹48 crore infusion through new partnership deals for the 2026–27 cycle.){kind=link}