str8bat, the sportstech startup revolutionizing cricket with AI-powered smart bat sensors, has appointed CPR Global to lead its communication strategy as it scales internationally. Founded by Gagan Daga, str8bat is already gaining traction among top cricket institutions and elite players, making this partnership pivotal for global visibility and market expansion.
Why This Partnership Matters
- str8bat is creating a new category in sports tech, blending AI insights with athletic performance.
- Effective PR will amplify its technology adoption and position the brand as a global innovation leader.
- CPR Global brings strategic storytelling expertise to showcase product innovation, brand vision, and market impact.
Strategic Impact: Technology Meets Global Storytelling
Under CPR Global’s guidance, str8bat aims to:
- Craft narratives that highlight AI-driven innovation in cricket performance.
- Strengthen investor and partner confidence with a clear, market-leading brand story.
- Support international expansion by building awareness across key cricket markets globally.
This collaboration positions str8bat to not only capture attention but also define a new benchmark for AI-enabled sports tech communications.
Leadership Perspective
Gagan Daga, Co-founder & CEO, str8bat:
“CPR Global will help us share our vision globally as we scale our impact. Their expertise ensures our technology-driven innovation reaches the audiences that matter.”
Chaitalli Pishay Roy, Founder, CPR Global:
“str8bat is transforming cricket with AI, creating an entirely new category. Being part of this journey and helping take a breakthrough Indian product to global markets is a rare opportunity.”
The Bigger Picture
With AI increasingly shaping sports tech, strategic communications are essential to global adoption and brand credibility. This PR mandate signals str8bat’s transition from a domestic innovator to an international category leader demonstrating that technology, performance, and storytelling together can redefine the future of cricket.
CPR Global’s partnership with str8bat is more than a PR assignment. It’s a strategic move to amplify India’s AI-driven sports innovation on the global stage, ensuring that cutting-edge technology meets impactful storytelling, international recognition, and scalable growth.
