Havas has acquired Unnest | Data Success Partners, integrating its cloud and data engineering expertise to build a 120-member data unit in France. The acquisition enhances the network’s ability to deliver scalable, AI-driven, and personalised solutions, supporting global clients with advanced data capabilities.This isn’t just an acquisition.It’s a leap toward operationalising AI at scale.
Why This Acquisition Matters
The Converged.AI strategy aims to combine creativity, data, and technology to deliver next-generation marketing solutions. By absorbing Unnest’s expertise, Havas can:
- Expand AI and data engineering capabilities
- Deliver high-performance, personalised client solutions
- Strengthen global scalability of AI-powered campaigns
In a competitive landscape where data and AI are key differentiators, this acquisition positions Havas as a leader in integrating advanced technology with creative strategy.
Leadership Statements
Yannick Bolloré, Chairman & CEO, Havas:
“We are thrilled to welcome Nicolas Chollet, Mehdi Benchekroun Moreau, and the entire Unnest team. Their technological expertise will accelerate our Converged.AI strategy and help drive AI adoption across our client base while maintaining the highest standards of excellence.”
Nicolas Chollet, Co-founder, Unnest:
“Joining Havas represents a unique opportunity to leverage our expertise in support of a global vision. We are eager to contribute to creating innovative solutions for brands in a rapidly growing data and AI landscape.
Havas’ acquisition of Unnest | Data Success Partners reinforces its AI-first, data-driven strategy. By combining technology talent, operational scale, and creative execution, Havas is set to deliver smarter, personalised, and high performance solutions for clients globally.It’s a reminder: in today’s marketing landscape, data + AI = competitive edge.
