Taboola and LG Ad Solutions have launched Performance Enhancer, a cross-channel measurement solution that directly connects premium CTV viewership with verifiable digital conversions. Powered by LG’s ACR (automatic content recognition) technology and Taboola’s trusted publisher network, the solution enables advertisers to attribute site visits and down-funnel actions to Smart TV exposure for the first time in a unified workflow.The partnership introduces a measurable bridge between upper-funnel attention and lower-funnel outcomes solving one of the most persistent challenges in CTV performance media.
Why This Matters
CTV has rapidly grown as a brand awareness channel, but proving performance impact beyond impressions has been a critical gap. Performance Enhancer provides advertisers with:
- deterministic ACR-powered audience insights,
- transparent cross-device attribution, and
- measurable ROI across the entire customer journey.
This model helps brands:
- optimize budgets toward high-intent audiences,
- connect big-screen attention with real business actions, and
- plan media with clearer performance accountability.
The result: CTV becomes a performance engine, not just a reach vehicle.
Leadership Perspectives
Serge Matta, President, LG Ad Solutions, emphasized measurement innovation:
“By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment.”
Adam Singolda, CEO of Taboola, highlighted cross-channel value:
“Through this partnership, we’re bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we’ll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes.”
The Strategic Context
ACR data is emerging as one of the most powerful assets in the converged TV ecosystem. By pairing deterministic Smart TV signals with Taboola’s open-web performance layer, the solution delivers:
- outcome-based CTV planning,
- cross-environment frequency management,
- and unified attribution tied to business results.
This signals a broader shift: CTV is entering the performance era.
Advertisers no longer need to choose between storytelling scale and conversion clarity they can buy both in a single data-backed environment.Performance Enhancer represents a meaningful step toward a connected, measurable media ecosystem. With LG’s massive CTV footprint and Taboola’s premium publisher network, advertisers get a closed-loop system linking screen-level inspiration to measurable digital action.The future of CTV performance will belong to platforms that prove outcomes and this partnership puts Taboola and LG Ad Solutions at the center of that shift.
