Havas has acquired Kaimera, a 50+ member independent agency with clients including Nando’s and Afterpay, bolstering its presence across Australia and New Zealand. The acquisition expands Havas ANZ to 450+ staff and reinforces its Deliberately Different positioning while accelerating its Converged.AI growth plan for integrated, data-driven marketing solutions.
Why This Matters
The ANZ marketing landscape is witnessing:
- Increasing demand for integrated, AI-driven marketing solutions
- Talent-driven differentiation in competitive markets
- Expansion of multinational networks to support enterprise clients
Bringing Kaimera into the Havas fold strengthens its capability to deliver high-impact, culturally resonant campaigns while expanding regional operational capacity and client expertise.
Leadership Perspectives
Yannick Bolloré, Chairman & CEO, Havas:
“I’m delighted to welcome Nick Behr, Trent McMillan, and the talented team at Kaimera to the Havas family. This deal reinforces our commitment to the ANZ markets and accelerates the deployment of our Converged.AI strategy, ensuring excellence for our clients.”
James Wright, Group CEO, Havas ANZ:
“The acquisition of Kaimera aligns with our ambition to be ‘deliberately different’ in ANZ. Their culture, proven track record, and specialist capabilities are a perfect complement to our Group, enabling us to deliver more powerful and meaningful results for our clients.”
Strategic Implications
The acquisition positions Havas ANZ to:
- Expand team capacity and client coverage across ANZ
- Strengthen AI-driven marketing capabilities via Converged.AI
- Deliver more integrated, innovative campaigns for multinational clients
- Reinforce Havas’ differentiation in the competitive ANZ advertising landscape
Havas’ acquisition of Kaimera is a strategic leap in the ANZ market, combining talent, culture, and technology to accelerate growth. By integrating Kaimera’s expertise, Havas is better positioned to drive innovation, scale regional operations, and deliver high-impact marketing solutions across Australia and New Zealand.
