Havas Media Network India has secured the integrated media mandate for Tata 1mg, jointly led with PivotRoots, strengthening the group’s end-to-end, digital-plus-traditional media ecosystem. The win positions Havas as a core strategic partner in Tata 1mg’s next phase of nationwide growth, as India’s healthcare and e-pharmacy sector continues to scale at record pace.The mandate spans digital, performance, traditional media, and full-funnel brand strategy aligning with Tata 1mg’s ambition to expand reach, deepen consumer trust, and elevate its leadership in accessible, tech-enabled healthcare.
Why This Matters
India’s healthcare market is undergoing a decisive shift:
from transactional e-pharmacy to integrated, omnichannel health services.
This mandate signals Tata 1mg’s intent to:
- Strengthen brand recall beyond digital-only audiences,
- Build a unified media identity across platforms,
- Leverage precision targeting for high-intent healthcare users, and
- Combine scale with data-led storytelling for measurable outcomes.
For Havas, the win reinforces its Meaningful Media philosophy, integrating analytics, content, activation, and martech through the combined strength of Havas Media India and PivotRoots.
Leadership Perspectives
Gaurav Agarwal, Co-founder, Tata 1mg, emphasized the brand’s scaling vision:
“As we grow, we needed a partner who could combine digital depth with media scale. Havas Media Network India brings a blend of innovation, agility, and deep consumer understanding.”
Mohit Joshi (MoJo), CEO, Havas Media Network India, highlighted the strategic importance:
“Tata 1mg is a purpose-driven brand transforming healthcare access. With the combined expertise of Havas Media and PivotRoots, we will deliver measurable brand impact through advanced digital capabilities and data-led strategy.”
Shibu Shivanandan, CEO, PivotRoots, underscored the digital-first approach:
“Leveraging martech, data-driven creativity, and precision targeting, we aim to strengthen Tata 1mg’s leadership in India’s healthcare ecosystem.”
Strategic Implications
For Tata 1mg:
- Stronger omni-channel consumer presence,
- Enhanced brand trust in a competitive category,
- Precision-led acquisition across high-value cohorts.
For Havas:
- Deepens its integrated ecosystem positioning,
- Demonstrates the power of a unified digital + media stack,
- Reinforces its capability to lead large-scale healthcare mandates.
For India’s healthcare market:
- Signals a shift toward consolidated, insight-driven marketing,
- Accelerates adoption of meaningful, consumer-centric media planning.
The Tata 1mg–Havas Media Network partnership is more than a media win it’s a signal of where India’s healthcare marketing is headed: data-powered, platform-agnostic, and deeply consumer-first.
With PivotRoots and Havas Media India joining forces, the mandate sets a new benchmark for how digital-first health brands scale with integrated media intelligence.
