Anand Rathi Group has promoted Devang Mehta to Chief Marketing Officer, recognizing his six-year journey of building the Group’s marketing function from the ground up. In this strategic role, Mehta will lead marketing across all verticals, enhancing brand visibility, scaling digital-first initiatives, and ensuring cohesive marketing strategies across the diversified financial services portfolio.
Why This Matters
Marketing in financial services is entering a digital-first era:
- Integrated campaigns are critical to connect with multi-segment audiences
- Brand differentiation drives competitive advantage in a crowded market
- Digital-led strategies are no longer optional they are core growth levers
- Strategic leadership ensures marketing initiatives align with business objectives
Mehta’s promotion underscores Anand Rathi Group’s commitment to a forward-looking, digitally empowered marketing strategy, capable of delivering measurable impact and market leadership.
Leadership Perspective
Devang Mehta, Chief Marketing Officer, Anand Rathi Group
“I’m honoured to take on the role of CMO. Over the past six years, I’ve witnessed the power of digital-first marketing to transform engagement and create meaningful impact. My focus will be on driving brand visibility, enhancing digital capabilities, and ensuring our marketing initiatives deliver tangible growth across all verticals.”
Strategic Implications
With Mehta at the helm, Anand Rathi Group is set to:
- Deliver integrated, high-impact marketing strategies across financial services
- Strengthen brand equity and market recognition
- Scale digital campaigns with measurable ROI and insights
- Align marketing efforts with long-term business objectives
- Enhance customer engagement through innovative, multi-channel experiences
Devang Mehta’s elevation to CMO reflects Anand Rathi Group’s vision of marketing as a strategic growth engine. By combining his deep expertise and digital-first approach, the Group is positioned to drive brand leadership, deliver measurable business outcomes, and lead the next wave of marketing innovation.At Anand Rathi, marketing is not just a function it’s the driver of growth, visibility, and digital transformation.
