Thomas Cook India Limited has unveiled TACY, its new AI-powered digital travel assistant, marking a significant step toward interactive, future-ready customer engagement. Designed to deliver immersive and conversational travel discovery, TACY enhances how customers explore destinations, itineraries, and experiences across Thomas Cook India’s digital platforms.The launch coincides with the company’s Europe Summer 2026 portfolio, positioning TACY as a central pillar in Thomas Cook India’s broader push toward AI-led marketing innovation, personalised planning, and next-generation digital engagement.
Why This Matters
Travel marketing and customer engagement are rapidly evolving:
- Digital-first travellers expect interactive, conversational discovery, not static browsing
- Personalised planning is becoming a key differentiator in travel decision-making
- AI-driven content enables scalable, always-on customer engagement
- Immersive experiences influence inspiration, intent, and conversion
- Younger demographics demand intuitive, tech-enabled brand interactions
With TACY, Thomas Cook India is responding directly to these shifts moving beyond traditional digital interfaces to create AI-led, human-like engagement at scale.
What TACY Delivers
The AI-powered avatar is designed to:
- Offer conversational, real-time travel assistance
- Enable immersive destination discovery and itinerary exploration
- Deliver AI-generated content tailored to traveller preferences
- Support personalised trip planning across multiple platforms
- Enhance engagement throughout the customer decision journey
By integrating TACY across its ecosystem, Thomas Cook India is transforming how travellers interact with the brand from inspiration to planning and beyond.
Leadership Perspective
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook India Limited
“India is among the fastest-growing digital economies in the world, with one of the youngest and most dynamic traveller demographics. Our customers are digital-first, curious, and expect interactive engagement that goes beyond traditional marketing. With TACY, we are pioneering a new era of marketing innovation—creating immersive, conversational experiences that resonate with new-age travellers. This initiative is perfectly timed with the launch of our flagship Europe Summer 2026 portfolio and will extend to other destinations, enabling us to connect with customers in a way that is intuitive, engaging, and future-ready.”
The Strategic Implication
The introduction of TACY positions Thomas Cook India to:
- Elevate digital customer experience across travel discovery and planning
- Drive deeper engagement with younger, tech-savvy travellers
- Scale personalised travel recommendations using AI
- Differentiate its brand in an increasingly competitive travel market
- Blend marketing, service, and innovation into a unified AI-led strategy
By embedding AI directly into customer interaction, Thomas Cook India is shifting from campaign-led marketing to experience-led engagement.
The launch of TACY signals a decisive move by Thomas Cook India toward AI-powered, immersive travel engagement. More than a digital assistant, TACY represents a new interface between travellers and travel brands conversational, personalised, and always available.As travel discovery becomes increasingly digital and experiential, Thomas Cook India is not just adopting AI.It’s redefining how travel inspiration and planning come to life.
