Wingify, the company behind VWO, has acquired Blitzllama (by VWO), an AI-powered real-time user insights platform, in a move that significantly deepens VWO’s experience optimisation capabilities. The acquisition brings continuous, AI-led user research directly into VWO’s experimentation and optimisation stack helping teams move faster from raw user signals to validated product and experience improvements.Blitzllama’s real-time feedback analysis and sentiment intelligence will now be natively integrated into VWO, expanding the platform’s value for 3,000+ brands across 90+ countries.
Founded in 2021 by Rahul Mallapur, Joel Koshy, and Bently Nixon, Blitzllama specialises in AI-driven tools that capture and interpret user feedback as it happens turning customer sentiment into actionable insights at scale.
Why This Matters
User research is undergoing a structural shift:
- Teams are moving away from slow, episodic research cycles
- Continuous user signals are becoming critical for rapid product iteration
- AI is essential to interpret qualitative feedback at scale
- Speed from insight to action is now a competitive advantage
- Experience optimisation requires both experimentation and understanding
By combining experimentation (VWO) with AI-led user understanding (Blitzllama), Wingify is building a more complete experience optimisation platform one that closes the loop between what users feel and what teams test and ship.
What Blitzllama Adds to VWO
The integration strengthens VWO’s platform across key dimensions:
- Real-time user feedback collection embedded into digital journeys
- AI-powered sentiment analysis to identify friction and intent
- Continuous research signals instead of one-off surveys
- Faster validation of experiments with qualitative context
- Clearer prioritisation of product and UX improvements
This enables product, growth, and UX teams to act with confidence—backed by both data and user voice.
Leadership Perspectives
Sparsh Gupta, CEO & Co-founder, Wingify
“AI has changed how teams listen to their users. Instead of episodic research, teams now rely on continuous, AI-interpreted signals that reveal what users are experiencing and pinpoint areas of friction. Blitzllama strengthens this capability within VWO, providing our customers with a clearer and faster route from user insights to validated experience improvements.”
Sandeep Singh, Managing Director, Everstone Capital
“Wingify continues to demonstrate how an India-built SaaS company can lead globally through innovation, profitability, and customer impact. The acquisition of Blitzllama reinforces Wingify’s commitment to combining experimentation with AI-led user understanding an area that will define the next decade of product growth.
The Strategic Implication
With Blitzllama integrated, Wingify is positioned to:
- Offer an end-to-end experience optimisation platform
- Unite quantitative experimentation with qualitative insight
- Reduce time from user feedback to product action
- Help teams make faster, more confident decisions
- Compete globally with AI-native product intelligence platforms
This move also reflects a broader SaaS trend: AI-powered insight layers are becoming core infrastructure, not add-ons.
The Bigger Picture
As digital experiences become more complex, understanding why users behave a certain way is just as important as knowing what they do. By embedding AI-led user insight directly into experimentation workflows, Wingify is enabling teams to build products that are not only optimised—but genuinely user-aligned.
Wingify’s acquisition of Blitzllama marks a decisive step toward the future of experience optimisation. By merging continuous AI-powered user insights with experimentation at scale, VWO is evolving into a platform that helps teams listen better, move faster, and build experiences that truly resonate.This isn’t just about optimisation.It’s about closing the gap between user voice and product decisions at scale.
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