Publicis Groupe Middle East has joined hands with the Sharjah Entrepreneurship Center (Sheraa) as the exclusive media partner for the Sharjah Women Impact Fellowship (SWIF). The collaboration will provide AI-focused workshops, executive learning, and mentorship to 12 women-led SMEs over a four-month program, enabling leadership development, venture-building, and investor access to scale future-ready businesses.
Why This Matters
Supporting women entrepreneurs is a strategic priority in regional innovation ecosystems:
- Women-led ventures are critical drivers of inclusive economic growth
- AI-focused learning equips founders with tools for digital transformation and scalable operations
- Structured mentorship accelerates venture-building and investor readiness
- Collaborative programs strengthen community, leadership skills, and market impact
This partnership reflects a commitment to future-ready entrepreneurship and equitable access to resources and opportunities.
Leadership Perspectives
HE Sara Abdulaziz Al Nuaimi, CEO, Sheraa
“This partnership reflects our shared commitment with Publicis Groupe Middle East to elevate women founders and expand their opportunities to learn, grow, and lead. The women in SWIF are advancing ventures that already create meaningful value for our communities and economy.”
Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey
“Our partnership with Sheraa builds on a shared belief in the power of empowering others. We are deeply committed to investing in the next generation of leaders and entrepreneurs who will shape the region’s future. By supporting Sheraa, we aim to equip women founders with the tools, confidence, and community they need to succeed.”
Strategic Implications
Through this partnership, Publicis Groupe Middle East and Sheraa aim to:
- Deliver hands-on AI and business learning experiences for women entrepreneurs
- Strengthen leadership and digital capabilities among women-led SMEs
- Foster venture growth, investor engagement, and scalable impact
- Position Sharjah as a hub for inclusive, innovation-driven entrepreneurship
This initiative demonstrates how media and innovation ecosystems can enable meaningful growth for underrepresented founders.
The Publicis Groupe Middle East–Sheraa collaboration underscores the power of strategic partnerships in advancing women-led entrepreneurship. By combining mentorship, AI-driven learning, and access to networks, the program prepares founders to scale sustainably and contribute to the region’s economic and social development.This isn’t just mentorship.It’s building the next generation of women leaders and innovators.
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