MoEngage has secured $180 million in follow-on Series F funding, valuing the customer engagement platform at over $900 million. The extension comes just weeks after a $100 million raise, and includes meaningful secondary liquidity for both investors and employees.The fresh capital will accelerate MoEngage’s push toward $100 million ARR, while funding deeper investments in its Merlin AI suite, AI agents, and strategic expansion across the US and Europe.
Why This Funding Matters
The follow-on round signals strong investor conviction in MoEngage’s AI-first platform strategy at a time when customer engagement is rapidly evolving beyond traditional marketing use cases.
Key signals from the raise:
- Sustained investor demand post large primary round
- Confidence in MoEngage’s AI roadmap
- Validation of its expansion beyond marketing teams
- Momentum toward enterprise-scale ARR milestones
This is less about capital access—and more about capital alignment with long-term platform ambition.
From Marketing Tool to Enterprise Engagement Platform
MoEngage is actively repositioning itself from a marketing-centric engagement tool to a cross-functional customer intelligence platform.
The company is bundling:
- Customer analytics
- Behavioural insights
- Transactional messaging
- AI-powered recommendations
- into a broader stack designed for product, engineering, and growth teams, not just marketers.
This strategic expansion is expected to:
- Increase average contract values
- Expand MoEngage’s addressable market
- Embed the platform deeper into core business workflows
Founder Perspective: Expanding the Engagement Surface
Raviteja Dodda, Co-founder & CEO, MoEngage, highlighted the shift in how customer engagement is being redefined:
“When you look at customer engagement, it is not necessarily focused on marketing teams. There are product and engineering teams, which also focus on how to make sense of customer behaviour and data.”
This philosophy underpins MoEngage’s AI investments—moving from campaign execution to continuous, intelligence-led customer orchestration.
AI at the Core: Merlin and Autonomous Agents
The new capital will significantly scale MoEngage’s Merlin AI capabilities, including:
- Predictive insights across user journeys
- AI agents for real-time engagement decisions
- Automated optimisation of messaging and experiences
- Deeper personalisation at scale
The goal: enable brands to move from rule-based engagement to autonomous, AI-led decisioning across channels.
Customer Validation from the Ecosystem
Bhavin Turakhia, Co-founder & CEO, Zeta (and MoEngage customer), reinforced the platform’s real-world impact:
“MoEngage’s analytics and messaging tools have helped us improve onboarding, activation, and cross-sell across key customer journeys.”
This highlights MoEngage’s strength in full-funnel engagement, not just acquisition or retention in isolation.
Global Expansion: US and Europe in Focus
With strong traction across Asia, MoEngage is now doubling down on enterprise growth in the US and Europe, markets where:
- AI-led engagement platforms are consolidating
- Buyers demand deeper product integration
- Customer experience is a board-level metric
The funding enables MoEngage to invest in:
- Sales and go-to-market teams
- Product localisation
- Enterprise-grade compliance and scale
The Strategic Signal
MoEngage’s funding extension underscores several broader trends:
- AI is becoming foundational to customer engagement
- Engagement platforms are converging with product analytics
- Enterprises want fewer, deeper platforms—not fragmented tools
- ARR growth is increasingly driven by platform depth, not just logo wins
The Bigger Picture
As customer expectations rise and attention fragments, brands need real-time intelligence, automation, and orchestration across every touchpoint. MoEngage is positioning itself as the AI-native layer that sits between customer data and action.This round reinforces that customer engagement is no longer a marketing functionit’s enterprise infrastructure.MoEngage’s $180M Series F extension and $900M+ valuation mark a defining phase in its journey toward becoming a global, AI-driven customer engagement platform.By expanding beyond marketing teams, doubling down on AI agents, and scaling aggressively in Western markets, MoEngage is building for durable, enterprise scale growth.This isn’t just funding momentum.It’s a statement of platform ambition.
