Add Media Buzz has been appointed as the digital media and PR partner for Turno EV, leading digital storytelling to enhance awareness and adoption of commercial electric vehicles across India. The agency will also handle launch PR for KDMC’s KD Swift initiative, aimed at streamlining citizen-centric building permissions.These mandates reinforce Add Media Buzz’s strategy of blending creativity with strategic communication to drive measurable impact.
Why This Mandate Matters
The commercial EV market in India is expanding rapidly, requiring targeted, culturally relevant digital engagement:
- Raising awareness among India 2 and India 3 audiences
- Building trust and credibility for new mobility solutions
- Aligning PR and social campaigns with ground-level adoption goals
Add Media Buzz’s dual mandate demonstrates the importance of integrated storytelling for emerging tech and public service initiatives.
From Strategy to Execution
For Turno EV, Add Media Buzz will:
- Craft localized narratives resonating with commercial vehicle drivers
- Execute data-driven distribution strategies to maximize reach
- Translate digital engagement into ground-level trust and adoption
For KDMC’s KD Swift initiative, the focus will be on PR amplification to promote citizen-friendly building permissions efficiently.
Leadership Perspective
Ashish Sharma, Managing Director, Add Media Buzz:
“Both mandates reflect our commitment to supporting organisations that are shaping India’s future through innovation and efficiency. Our approach has always centred on creativity backed by strategy, delivering communication that builds trust and drives measurable impact.”
Turno EV team added:
“Add Media Buzz is more than a social media agency they’re building localised stories that resonate and converting engagement into real-world trust.”
Strategic Implications for Agencies and Brands
1. Integrated Media Amplifies Impact
Combining social, PR, and storytelling enhances brand reach and trust.
2. Localisation Drives Engagement
Tailored content ensures relevance across diverse Indian markets.
3. Performance-Linked Creativity Matters
Success is measured not just in views, but in adoption, awareness, and stakeholder trust.
Add Media Buzz’s dual wins signal a shift toward strategic, integrated communication for tech-forward and citizen-focused initiatives. By connecting creativity, strategy, and distribution, agencies can translate digital engagement into tangible market adoption and social impact, setting a benchmark for next-generation media partnerships in India.
