Ather Energy has appointed Surabhi Loshali as CHRO, strengthening its leadership as the EV maker scales operations. With 20+ years of experience across pharma, manufacturing, technology, and financial services, and most recently leading global HR at Strides, Loshali will drive people strategy, transformation, leadership development, and culture building across Ather’s next growth chapter.
Why This Matters
India’s EV sector is entering a scale-up phase marked by:
- Rapid manufacturing and retail expansion
- Intense competition for engineering and leadership talent
- Need for strong culture during hypergrowth
- Organisational transformation as startups mature
CHRO leadership is critical to sustaining growth while preserving agility.
From HR Operations to Strategic Enablement
Loshali’s mandate is expected to focus on:
- Building future-ready talent and leadership pipelines
- Aligning people strategy with business scale and profitability
- Strengthening culture across manufacturing and tech teams
- Driving transformation across a multi-market organisation
Her cross-sector experience positions her to balance speed, structure, and culture.
Strategic Takeaways
1. EV Scale Is People-Led
Talent and culture underpin manufacturing and innovation growth.
2. Transformation Needs Experienced HR Leadership
Startups scaling to enterprises require disciplined people systems.
3. Culture Is a Competitive Advantage
Strong values help retain talent in a competitive EV market.
As India’s EV ecosystem matures, companies like Ather Energy are investing in senior people leadership to support sustainable scale. Surabhi Loshali’s appointment signals a focus on building resilient organisations alongside product and market expansion.This isn’t just an HR hire.It’s a people-first growth signal.
