CTV SCALE has integrated mFilterIt into its platform to enhance trust and transparency across the Connected TV ecosystem. The partnership brings real-time, AI- and ML-powered traffic verification, detecting invalid traffic and advanced bot activity before impressions are served ensuring only authentic, high-quality inventory reaches advertisers.
Why This Matters
As CTV advertising scales rapidly, the ecosystem faces:
- Rising risks of invalid traffic and device spoofing
- Growing advertiser demand for verified, fraud-free inventory
- Increased scrutiny around measurement, transparency, and accountability
- Need for pre-bid protection, not post-campaign fixes
Trust is now a core performance metric in CTV.
From Integration to Impact
The mFilterIt integration enables CTV SCALE to:
- Prevent fraud before impressions are delivered
- Offer transparent, real-time verification reporting
- Improve campaign performance and ROI
- Strengthen confidence for advertisers and publishers alike
By embedding verification at the platform level, CTV SCALE shifts from reactive detection to proactive protection.
Strategic Takeaways
1. Verification Is Becoming Infrastructure, Not Add-On
Pre-bid protection defines premium CTV environments.
2. Trust Drives Performance
Cleaner inventory directly improves campaign outcomes.
3. AI-Led Safeguards Are Essential at Scale
Automation is critical in combating evolving fraud patterns.
As Connected TV matures, platforms that prioritise integrity and transparency will lead advertiser investment. CTV SCALE’s integration with mFilterIt signals a commitment to building a future-ready, high-trust CTV ecosystem where every impression is verified and ready to perform.This isn’t just a tech integration.It’s a trust strategy.
