Creators HQ | مقر المؤثرين partnering with Amazon Ads to launch Amazon Creators Foundry in the UAE marks a pivotal moment for the region’s rapidly evolving creator economy. Unveiled at the prestigious 1 Billion Followers Summit, the initiative reflects a growing shift from creators simply influencing audiences to building scalable, product-led businesses powered by global platforms. With over 15,000 creators and 500+ speakers representing a combined 3.5 billion followers, the summit provided the perfect stage for an announcement that blends creativity with commerce.Amazon Creators Foundry is designed as an end-to-end enablement platform, giving creators the tools they need to turn ideas into real brands. From product development and retail onboarding to marketing, advertising, and global selling capabilities, the initiative removes traditional barriers that often limit creators from entering e-commerce at scale. By leveraging Amazon’s infrastructure and data-driven advertising ecosystem, creators gain access to a streamlined path from audience insight to commercial execution on Amazon.ae and beyond.
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, highlighted how this initiative aligns with the UAE’s broader vision. By positioning the country as a global hub for digital entrepreneurship, programs like Amazon Creators Foundry are transforming ambition into opportunity empowering creators to build sustainable online businesses while nurturing a new generation of innovators who will shape the future of commerce.From Amazon’s perspective, the partnership recognises a fundamental shift in the market. As Rayan Karaky, Managing Director of Amazon Ads in EMEA and Southeast Asia, noted, creators possess unmatched understanding of their communities what resonates, what’s missing, and what consumers truly want. Amazon Creators Foundry bridges this insight with execution, enabling creators to convert influence into long-term, scalable commercial success.
Together, Creators HQ and Amazon Ads are redefining what it means to be a creator in the UAE moving beyond content to ownership, innovation, and global reach. This collaboration not only strengthens the creator ecosystem but also reinforces the UAE’s position at the forefront of the global digital economy.
