DBS Bank has appointed Audrey Kuah as Group Head of Marketing and Communications, reinforcing its commitment to building a unified, purpose-driven brand across markets. With over 25 years of experience spanning global creative agencies and financial services, Kuah brings a rare blend of strategic brand leadership and deep Asia-Pacific market expertise to one of the region’s most respected banks.Her career includes senior leadership roles at VML, Wunderman Thompson APAC, and OCBC, where she led large-scale brand transformations, integrated marketing initiatives, and customer-centric storytelling across diverse markets. This background positions her well to drive DBS’s evolving brand narrative at a time when banks are expected to deliver not just financial value, but meaningful social and customer impact.Audrey Kuah steps into the role as DBS sharpens its “One bank, one brand” vision an approach focused on consistency, clarity, and relevance across touchpoints. Her mandate will centre on scaling integrated, impact-led marketing and communications that strengthen trust, deepen engagement, and reinforce DBS’s leadership across the region.
This appointment reflects DBS’s strategic focus on aligning brand, purpose, and performance ensuring its story resonates as powerfully as its results.
