EVOCUS has promoted Clavell Santiago to Vice President, Sales HoReCa and Marketing, signalling a strategic push to strengthen the brand’s presence across premium hospitality channels. With over 12 years of experience in FMCG and hospitality, Santiago has already been instrumental in expanding EVOCUS’ HoReCa footprint to 1,000+ outlets, partnering with leading hotel groups and restaurant chains. His elevation reflects the company’s focus on premium brand building, channel growth, and hospitality-led scale.
Founder and Managing Director Aakash Vaghela emphasised that Santiago’s expertise in scaling brands, driving high-value partnerships, and enhancing consumer experiences will be key to EVOCUS’ domestic and international expansion. Santiago’s track record of connecting meaningfully with consumers and navigating complex hospitality channels positions him to advance the brand’s strategic vision while deepening market relevance.Speaking on his promotion, Clavell Santiago highlighted his commitment to sharpening EVOCUS’ marketing narrative, strengthening engagement across key channels, and creating meaningful differentiation to ensure sustainable growth. His focus will combine operational expansion with brand-led storytelling, ensuring that EVOCUS not only scales in numbers but also in consumer perception and premium positioning.
This leadership move reflects EVOCUS’ broader ambition to drive growth through strategic partnerships and channel excellence, reinforcing its commitment to becoming a leading presence in the HoReCa segment while delivering consistent value to both partners and consumers.
