Centrick has announced a leadership elevation that brings long-standing responsibilities into sharper focus. Roy Menezes has been appointed Chief Executive Officer, while Yash Chauhan steps into the role of Chief Creative Officer, reinforcing the agency’s commitment to structured growth and creative excellence.
For Centrick, the move is less about change and more about formal recognition of leadership already in motion. Founding partner Vistasp Hodiwala noted that Menezes’ elevation reflects the role he has effectively played since the agency’s inception, guiding its evolution across both core and emerging verticals. As CEO, Menezes will continue to steer strategic growth while strengthening client relationships and expanding the agency’s business footprint.
Chauhan’s appointment as CCO underscores Centrick’s emphasis on design-led thinking and visual craft. Co-founder Vikram Gaikwad highlighted Chauhan’s early and consistent role in shaping the agency’s creative standards, crediting him with elevating quality through challenging industry cycles. Alongside COO Malavika Shah, Chauhan has been central to building stability and creative momentum within the organisation.
Together, the leadership team reflects Centrick’s belief that sustainable agency growth is built on strong creative foundations and trusted partnerships. By formalising these roles, Centrick is positioning itself for its next phase one anchored in clarity, continuity, and long-term client value.
