Radisson Hotel Group has appointed Sakshi Sehdev Dogra as Director of Marketing & Communications, South Asia, reinforcing its focus on brand-building and growth as the hospitality major accelerates expansion across the region. The move comes at a time when competition in South Asia’s hotel market is intensifying, and differentiated storytelling, digital performance, and guest engagement are becoming critical growth levers.
Dogra brings over two decades of experience across some of the most respected names in hospitality, including Wyndham Hotels & Resorts, Best Western Hotels & Resorts, The Lalit Suri Hospitality Group, and Marriott Hotels. Her background spans integrated marketing, PR, performance-led campaigns, and brand strategy—capabilities that align closely with Radisson’s ambitions in one of its fastest-growing markets.
In her new role, Dogra will lead marketing and communications across South Asia, with a mandate that goes beyond visibility. Her focus will be on connecting creative storytelling with measurable commercial outcomes, ensuring that brand campaigns directly support occupancy, loyalty, and long-term portfolio growth. As hotel brands increasingly compete across digital channels and experience-led narratives, this integration of creativity and performance is becoming essential.
Radisson Hotel Group’s leadership has highlighted the strategic importance of this appointment. According to Nikhil Sharma, Managing Director & COO, South Asia, Dogra’s ability to blend creativity with results-driven execution will play a key role in amplifying the brand and strengthening market presence as the group continues to expand its footprint across key cities and emerging destinations.
From Dogra’s perspective, the opportunity lies in building integrated marketing and communications frameworks that combine digital excellence, strong PR, and commercial discipline. Her stated focus on enhancing brand visibility and guest engagement reflects a broader shift in hospitality marketing from static brand messaging to dynamic, always-on engagement across platforms and touchpoints.
As Radisson Hotel Group scales across South Asia, this leadership move signals a clear priority: investing in marketing leadership that can translate growth ambitions into consistent, high-impact brand experiences. For the region’s hospitality sector, it also underscores how strategic marketing and communications are now central to sustaining competitive advantage.
