Beardo has appointed Siddhartha Roy as Chief Business Officer, signalling a sharper focus on structured growth, brand-led expansion, and long-term scale. The move comes as the men’s grooming brand looks to deepen its presence in India while building relevance across new markets.
Roy joins Beardo from Marico Limited, where he most recently served as International Business Head, driving growth across diverse geographies and consumer segments. His career spans leadership roles at Mahindra Group (Rise), NTPC Limited, and CESC Limited, giving him a rare blend of experience across consumer brands, large enterprises, and complex operating environments.
At Beardo, Roy will oversee business strategy, growth initiatives, and market positioning, aligning brand ambition with execution across channels. His background in global strategy and brand building is expected to support Beardo’s next phase, as competition intensifies in the premium and mass-premium grooming categories.
The appointment reflects Beardo’s intent to move from rapid brand traction to sustainable, scalable growth, where disciplined strategy, portfolio expansion, and distribution excellence matter as much as marketing. As the brand evolves, leadership depth at the business level will be key to navigating both domestic scale and international opportunity.
