Blueink Content and Communications has partnered with Avignyata Inc. to introduce Generative Engine Optimisation (GEO) services, empowering brands to stay visible and accurately represented across AI-powered discovery platforms such as ChatGPT, Google AI Overviews, Perplexity, and Claude. As search evolves from links to answers, GEO aims to redefine digital presence and authority in an AI-first world.
According to Nandini Naik, co-founder of Blueink, “Brands that previously shaped their voice for search engines can now authoritatively construct their positioning for generative engines. By combining high-quality, credible content with the technical signals AI systems rely on, GEO ensures clients are not only present but properly understood in AI-generated responses.”
Moksh Juneja, CEO of Avignyata Inc., describes GEO as “the next evolution of SEO,” emphasising that AI models synthesise content from multiple sources, structured data, and credibility signals. The partnership integrates Avignyata’s optimisation expertise with Blueink’s content authority, providing a measurable framework for organisations to protect, scale, and strengthen digital relevance as AI-driven discovery becomes dominant.
Industry experts note that as generative AI transforms how audiences seek information, GEO services will be crucial for brand visibility, trust, and strategic positioning, allowing companies to maintain control over their narrative in AI-assisted environments. For marketers, the launch represents a strategic leap in AI-led search marketing, aligning content, technology, and credibility to stay ahead in the evolving digital ecosystem.
