The Hindu has appointed Druhi Sethi as Head of Digital Marketing, marking a strategic step in the publication’s ongoing transformation into a more audience-centric, platform-led media organisation. The move reflects how legacy media brands are increasingly prioritising digital leadership to drive relevance, scale, and sustainable engagement in a crowded attention economy.
Sethi joins from Social Beat, where she spent over three years working across digital strategy, growth marketing, and AI-driven initiatives for leading brands. Prior to that, she held leadership roles at NP Digital, gaining deep exposure to performance marketing, SEO, content-led growth, and data-backed audience acquisition. Her career spans both agency and consulting environments, equipping her with a strong balance of strategic thinking and execution rigour.
At The Hindu, Sethi will be responsible for strengthening digital audience engagement, expanding platform reach, and modernising marketing operations across web, mobile, and emerging digital touchpoints. As news consumption continues to shift toward personalised, mobile-first, and algorithm-driven platforms, her experience in AI-enabled marketing and growth frameworks is expected to play a key role in shaping how the brand connects with newer, younger audiences without diluting its editorial credibility.
The appointment underscores The Hindu’s intent to move beyond traditional distribution models toward a more integrated digital ecosystem, where content, data, and marketing work in sync. As legacy publishers navigate declining print revenues and rising competition from digital-native platforms, leadership roles like this are becoming central to long-term organisational transformation.
By investing in specialised digital talent, The Hindu is signalling that future growth will be driven as much by marketing intelligence and audience insight as by journalism itself a shift that reflects broader changes across the global media industry.
