Ritz Media World has been appointed to handle creative and integrated marketing for Forbes Fab-Luxe Residences in Greater Noida West, marking a significant step in the agency’s expansion into branded luxury real estate. The mandate underscores rising demand in India for globally benchmarked, brand-backed living experiences, where storytelling, design, and credibility drive buyer engagement.
According to Ritz Malik, Founder, Ritz Media World, the agency will leverage its in-house vertical structure to maintain full control over strategy, creative, and delivery, ensuring high-recall and high-value brand positioning. “Luxury real estate marketing requires deep category focus, creative execution, and immersive visualisation,” Malik noted, highlighting how integrated campaigns are key to resonating with discerning buyers.
Aditya Goel, Director at Forbes Fab-Luxe Residences, added that modern branded housing demands aspiration-driven, credible, and immersive narratives. RMW’s expertise in translating real estate fundamentals into compelling market-ready stories played a pivotal role in securing the mandate, signalling confidence in the agency’s ability to drive measurable brand impact.
This appointment positions Ritz Media World as a leading partner for luxury and branded real estate campaigns, demonstrating its ability to combine strategic insight, creative leadership, and execution excellence. With the luxury real estate segment becoming increasingly competitive, the agency’s focus on high-quality, integrated marketing solutions will be central to creating differentiation and long-term brand equity.
