JioBlackRock Investment Advisers has appointed Madhurita Sengupta as Chief Marketing Officer, marking a strategic move as the Jio Financial–BlackRock joint venture accelerates the build-out of its wealth management and advisory platform in India.
Sengupta brings nearly 20 years of experience across some of the world’s most complex, regulation-heavy and digital-first organisations, including Amazon Web Services (AWS), DBS Bank, Vodafone, and HSBC. Her career sits at the intersection of technology, financial services, and large-scale consumer engagement, making her well-suited to shape a new-age wealth brand in a highly competitive market.
At JioBlackRock, her mandate will go beyond traditional brand building. She will focus on digital-led customer engagement, go-to-market strategy, and brand trust creation critical pillars as Indian investors increasingly expect seamless, platform-driven financial experiences backed by credibility and scale.
The appointment reflects a broader shift in India’s wealth management landscape, where marketing is becoming a growth engine, not just a communications function. With Jio’s distribution muscle and BlackRock’s global investment expertise, the JV is positioning itself to democratise wealth advisory while maintaining institutional-grade standards.
By bringing in a leader with deep exposure to cloud, banking, and telecom ecosystems, JioBlackRock signals its intent to build a tech-enabled, customer-centric financial brand designed for long-term scale. As competition intensifies across digital investing, leadership depth in marketing will play a decisive role in converting reach into trust—and trust into sustained assets under advisory.
