Domino’s Pizza Enterprises Limited has appointed Merrill Pereyra as Chief Executive Officer, placing him at the helm of its Australia and New Zealand operations, the company’s largest and most commercially critical markets, spanning 880+ stores. The leadership move comes as the QSR giant sharpens its focus on profitability, operational discipline, and customer-led growth in an increasingly competitive quick-service landscape.
Pereyra steps into the role with full accountability across sales, margins, operations, and franchise partnerships, signalling a clear shift toward tighter execution and end-to-end leadership ownership. With inflationary pressures, delivery cost dynamics, and evolving consumer behaviour reshaping the QSR sector, Domino’s is prioritising operational excellence over aggressive expansion in its core markets.
Australia and New Zealand have long been Domino’s performance engines, but they are also highly mature, margin-sensitive markets. Pereyra’s mandate is therefore less about rapid store additions and more about driving same-store growth, franchise health, and customer lifetime value. This includes optimising pricing, improving delivery efficiency, and strengthening digital ordering and loyalty ecosystems.
From a strategic lens, the appointment reflects a broader industry trend: QSR brands are moving from growth-at-all-costs to sustainable, unit-economics-led models. Strong leadership in core geographies is becoming essential as brands balance innovation with profitability and franchise confidence.
Overall, Pereyra’s elevation underscores Domino’s intent to stabilise, strengthen, and future-proof its largest markets, keeping the customer at the centre while building a more resilient operating model for long-term growth.
