SW Network (Sociowash) has been appointed to drive AGEasy’s end-to-end digital media strategy, accelerating growth and engagement for the phygital senior wellness platform. Backed by Antara Senior Care, AGEasy offers 85+ products across 180 SKUs, impacting over 5 lakh seniors and positioning itself as a fast-scaling, purpose-led brand.The mandate will focus on building a strong digital narrative that resonates with seniors and their families, fostering meaningful engagement around health, wellness, and independence. Sociowash’s integrated approach combines data-driven media planning and creative storytelling, aligning with AGEasy’s mission to make everyday wellness solutions accessible, trusted, and empowering.Key leadership comments underscore the collaboration’s purpose-driven focus: Shlok Hari of Sociowash highlighted the opportunity to amplify a brand that improves lives, while Mukesh Ghuraiya, CMO at Antara Senior Care, emphasised enabling seniors to remain independent and in charge of their well-being.
Overall, this partnership reflects a broader trend in D2C healthcare and wellness, where integrated digital media expertise drives brand trust, engagement, and measurable impact in niche, purpose-led categories.
 has been appointed to drive AGEasy’s end-to-end digital media strategy, accelerating growth and engagement for the phygital senior wellness platform.){kind=link}