Bloomingdale Public Relations has appointed Ekta Sibal to spearhead its South India communications business, marking a strategic push into one of India’s most dynamic and founder-driven markets. Based in Bengaluru, Sibal will lead regional growth, client partnerships, and media network expansion, reporting directly to CEO Vikram Kharvi.With 10+ years of experience across global platforms and high-growth brands including Walmart, Flipkart, TikTok, Huawei, and emerging startups Sibal brings a rare blend of corporate scale and startup agility. Her appointment strengthens Bloomingdale PR’s ambition to build market-specific, founder-first narratives in ecosystems where credibility, speed, and nuance matter deeply.South India has emerged as a critical engine for India’s startup, SaaS, deeptech, and consumer brand growth. For PR agencies, this shift demands more than national playbooks it requires local insight, strong founder relationships, and media fluency across tech, business, and regional ecosystems. Sibal’s mandate directly addresses this need.From a strategic lens, the move reflects how modern PR firms are evolving. Communications today is less about visibility alone and more about long-term reputation building, category leadership, and trust creation, especially for early-stage and scaling founders. Bloomingdale’s focus on brand-first storytelling aligns well with this transition.
Overall, Ekta Sibal’s appointment signals Bloomingdale Public Relations’ intent to deepen regional leadership while scaling nationally, positioning the firm at the intersection of entrepreneurship, credibility, and growth-focused communications.
