Saturday, February 7, 2026

Criteo launches Agentic Commerce Recommendation Service for AI shopping assistants.

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Criteo is pushing AI shopping assistants closer to real transactions with the launch of its Agentic Commerce Recommendation Service, designed to deliver commerce-grade product recommendations using live browsing and purchase signals not generic content data.Built on insights from 720 million daily shoppers, $1 trillion in annual transactions, and 4.5 billion SKUs, the service enables AI assistants to recommend products with up to 60% higher relevancy, according to internal tests. The goal is clear: help AI move from inspiration to purchase-ready decisioning.Strategically, this launch addresses a growing gap in AI commerce. While conversational AI can guide discovery, it often lacks retailer-trusted data, real pricing signals, and inventory awareness. Criteo’s model bridges that gap by embedding performance-grade intelligence directly into agentic shopping flows without compromising retailer data control or brand integrity.For retailers and brands, the implications are significant. As AI assistants increasingly influence how consumers search, compare, and buy, recommendation quality becomes a conversion lever, not just a UX feature. Criteo positions itself as the infrastructure layer that ensures AI-driven shopping remains measurable, relevant, and commercially viable.For the broader ecosystem, this marks a shift in how AI monetises commerce. Instead of ads alone, transaction intelligence becomes the differentiator, powering assistants that don’t just talk but sell effectively.

As agentic AI reshapes shopping journeys, Criteo’s move signals where value will concentrate: data depth, trust, and closeness to the point of purchase.

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