Marico Limited has strengthened its digital-first wellness portfolio by acquiring a 60% stake in Cosmix, the plant-based wellness brand founded by Vibha Harish and Soorya Jagadish. Cosmix, bootstrapped and profitable, has scaled to ₹100 crore ARR, reflecting strong consumer resonance and rapid growth in India’s wellness segment.The partnership aims to expand wellness offerings, accelerate R&D, and drive profitable growth across Marico’s digital-first ecosystem. By combining Marico’s scale, distribution, and operational expertise with Cosmix’s innovation and community trust, the deal positions the company to capture the booming plant-based nutrition and wellness market.Saugata Gupta, MD & CEO of Marico, highlighted that Cosmix adds a differentiated, consumer-loved brand to its portfolio, enabling expansion into adjacent wellness categories. The co-founders emphasized that the collaboration aligns with their mission of clean ingredients, honest communication, and building a sustainable, trusted wellness brand.Strategically, the acquisition signals Marico’s push to blend digital-first agility with traditional FMCG scale, catering to evolving consumer preferences for health, ethics, and convenience. As wellness continues to be a high-growth sector, this move positions Marico to lead in both innovation and market reach, bridging premium offerings with mass accessibility.
Overall, Marico-Cosmix reflects a future-ready growth play, integrating digital-native brands into established FMCG frameworks for long-term sustainable value.
