Gujarat Titans has appointed Abhinav Shukla as Head of Marketing, reinforcing the franchise’s focus on brand identity, fan engagement, and culture-led storytelling. Shukla brings a wealth of experience from Dream11, Disney Star India, Sony, and ABP Group, combining expertise in sports marketing, media strategy, and audience activation.In his new role, Shukla will focus on deepening fan connections, creating immersive campaigns, and shaping a modern sports franchise narrative that resonates across platforms and communities. His appointment reflects Gujarat Titans’ intent to strengthen brand loyalty and cultural relevance in an increasingly competitive IPL ecosystem.
Strategically, the move underscores the growing importance of data-driven marketing, storytelling, and fan-centric engagement in sports. By leveraging Shukla’s experience across media and sports platforms, Gujarat Titans aims to enhance visibility, scale sponsorship value, and deliver compelling fan experiences throughout the season.
Overall, the appointment signals a next-generation approach to sports franchise marketing, blending media expertise, digital innovation, and cultural insights to build a sustainable, fan-first brand in India’s premier cricket league.
