After three decades at the forefront of marketing and communications, Hari Krishnan has joined Altera Institute as Education Mentor Brand Communications, bringing industry depth back into the classroom.With leadership roles across Publicis Groupe, Zenith, Cheil Worldwide, and WPP, Krishnan has shaped high-impact mandates and driven strategic brand transformations. His move into academia reflects a broader shift where practical industry wisdom is becoming as critical as theoretical frameworks in shaping future-ready marketers.
In his new role, Krishnan aims to translate real-world campaign experience, client leadership insights, and media strategy learnings into structured, actionable frameworks for students. As marketing evolves rapidly with AI, performance analytics, and omnichannel complexity, exposure to lived industry experience can offer a sharper competitive edge.
Overall, the appointment signals a growing convergence between industry and academia, reinforcing the importance of mentorship-driven learning in building the next generation of brand leaders.
