JioStar has appointed Bhaskar Ramesh as Head of Entertainment Sales, Digital, strengthening its ambition to build a unified, data-driven advertising ecosystem.Joining from Google, where he played a key role in scaling YouTube India into a multi-billion-dollar business, Ramesh brings deep expertise in data-led monetisation, platform partnerships, and omnichannel revenue growth. In his new role, he will work closely with Kevin Vaz, CEO Entertainment, JioStar, to drive outcome-based solutions for advertisers.Vaz emphasised that the future of streaming will depend not only on compelling content but also on smart monetisation frameworks powered by data, technology, and creativity. Ramesh’s appointment reflects JioStar’s strategy to align advertising innovation with measurable brand outcomes in an increasingly competitive digital video landscape.
Strategically, the move signals a shift toward performance-driven streaming ecosystems, where unified sales, advanced analytics, and cross-platform integration define growth.
Overall, JioStar’s leadership addition reinforces its focus on building a scalable, outcome-oriented digital entertainment business in India’s fast-evolving streaming market.
