Edify.Club has onboarded Indian cricketer Ravi Bishnoi as both investor and brand ambassador, strengthening its brand visibility and growth ambitions.Founded by Ashwini Purohit, Saurabh Vyas, and Hemant Luthra, the edtech platform is backed by Prime Ventures and BEENEXT. Edify.Club has already served 50,000+ users, achieved 5× YoY growth, and is targeting $10 million ARR by next year.
Strategically, the move blends celebrity influence with investor alignment, signalling long-term commitment rather than just endorsement. In India’s competitive edtech ecosystem, brand trust and aspirational positioning can significantly accelerate user acquisition and retention.
Overall, Bishnoi’s association reflects Edify.Club’s ambition to scale from high-growth startup to mainstream learning brand, combining performance metrics with cultural relevance.
