Integral Ad Science (IAS) has secured its annual ISO/IEC 42001:2023 recertification, expanding its accreditation across AI-powered Quality Attention and Ad Fraud solutions as part of its long-term data strategy.With 280B+ transactions analysed daily, IAS remains the only digital ad verification company with accredited AIMS certification—reinforcing its leadership in responsible and ethical AI deployment across measurement products and services.
CEO Lisa Utzschneider emphasized that artificial intelligence is a core pillar of IAS’s strategy, highlighting trust as a critical KPI in modern advertising. The expanded certification underscores IAS’s commitment to transparency and independent validation in an increasingly AI-driven ecosystem.
Strategically, this move positions IAS ahead of tightening regulatory scrutiny and rising brand expectations around accountability. As AI becomes foundational in AdTech, independent accreditation may evolve from compliance necessity to competitive advantage.
Overall, IAS is not just deploying AI it’s institutionalising trust at scale.
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