Virgin Atlantic has appointed W Communications as its new consumer PR partner following a competitive pitch. The mandate covers both Virgin Atlantic and Virgin Atlantic Holidays, with the account transitioning from Tin Man.
The win further strengthens the travel portfolio of W Communications’ CEO Matthew B., which already includes brands such as Marriott International and the Cayman Islands Department of Tourism.
Strategically, the appointment signals Virgin Atlantic’s focus on sharpening its consumer storytelling and brand engagement in a competitive travel landscape shaped by shifting customer expectations, sustainability narratives, and premium experience positioning.
For W Communications, the partnership enhances its credentials in high-profile travel and hospitality communications where integrated campaigns across media, social, and experiential platforms drive brand differentiation.
Overall, the move reflects how airlines are investing in stronger consumer PR strategies to maintain relevance, loyalty, and market share in a rapidly evolving global travel ecosystem.
