Aditya Birla Lifestyle Brands Limited has appointed Jaskaran Bir Singh as Business Head for Simon Carter in India, signaling a sharper push toward premium menswear growth.
In his new role, Jaskaran will oversee brand strategy, product development, design, merchandising, retail operations, and marketing driving scale and deeper market relevance. His leadership experience spans Myntra, Flipkart, and the broader Aditya Birla Lifestyle ecosystem, equipping him with strong omnichannel and digital-first expertise.
Strategically, the appointment comes as India’s premium fashion segment witnesses rising aspirational demand, especially among urban and digitally native consumers. Strengthening brand positioning, retail footprint, and merchandising agility will be key to unlocking growth.
With seasoned digital and retail leadership at the helm, Simon Carter is poised to sharpen its premium identity while scaling sustainably in India’s competitive menswear market.
