Imagination has established a permanent headquarters in Riyadh, reinforcing its long-term commitment to the Kingdom. The agency has appointed Abdullah Al-Rasheed as General Manager, Saudi Arabia, to lead local growth and operations.
Under CEO Patrick Reid, the expansion strengthens delivery capabilities across giga-projects, tourism initiatives, and partnerships with global brands such as Google and adidas aligned with Saudi Vision 2030.
Strategically, a permanent Riyadh HQ signals deeper localisation rather than fly-in consultancy. As Saudi Arabia accelerates investment in culture, sport, and tourism, on-ground creative infrastructure becomes a competitive advantage.
With Vision 2030 driving transformation at scale, Imagination is positioning itself as a long-term experiential partner embedded within the Kingdom’s growth story.
Overall, this is a market commitment play: localise leadership, scale delivery, and anchor growth in Saudi Arabia’s transformation agenda.
