Morgan Moore has been promoted to Associate Director – Out-of-Home (OOH) at WPP Media, strengthening leadership capabilities in high-impact media strategy and execution.
With strong experience across account management, media planning, and media buying, Moore will focus on advancing OOH campaign effectiveness, data-driven audience targeting, and integrated omnichannel media performance.
Strategically, the promotion reflects the continued evolution of OOH from traditional visibility media to technology-enabled, audience-intelligent advertising. As urban media consumption fragments, OOH is becoming a powerful complement to digital and connected TV ecosystems.
Overall, this move reinforces WPP’s focus on performance-driven media leadership, where creativity, data, and location intelligence converge to drive measurable brand outcomes.

