Samsung Electronics is integrating Perplexity AI directly into Galaxy AI at the system level signaling a deeper shift toward open, multi-agent AI architecture.
The integration enables smoother workflows across core Galaxy apps, positioning Galaxy AI as an orchestrator rather than a standalone assistant. As Won-Joon Choi, President & COO of the MX Business, noted, Galaxy AI brings together different forms of AI into a cohesive, natural experience.
Strategically, this marks Samsung’s pivot toward an ecosystem-driven AI model. Instead of building closed systems, the company is embedding third-party intelligence directly into the OS layer enhancing flexibility, capability, and user value.
Overall, this is an AI orchestration play: integrate best-in-class agents, unify the experience, and redefine smartphone intelligence through open multi-agent collaboration.
